Introduction
Book chapter, 2014
The average lifespan of a multinational company is about half that of a natural person. While human life expectancy is growing, however, owing to improved healthcare and better living conditions, the lifespan of companies is getting shorter. This does not have to be the case.
Leadership Style
Management Model
Management Innovation
Management Principle
General Motor
Author
Annika Steiber
Chalmers, Technology Management and Economics
Management for Professionals
21928096 (ISSN) 2192810X (eISSN)
Vol. Part F301 1-8Subject Categories
Economics and Business
Business Administration
DOI
10.1007/978-3-319-04208-4_1