Reconciling Platform vs. Product Optimisation by Value-Based Margins on Solutions and Parameters
Journal article, 2024
platform commonality. Key obstacles include organizational silos, diverse design variables, design space allocation, and varying time perspectives. This paper proposes a value-based modelling methodology that integrates both internal and external variety within the manufacturer. Using an automotive Head-Up Display (HUD) case study, we demonstrate how to effectively utilise platform margins to maximise technological variety and minimise internal variety, thereby enhancing long-term system value. This approach helps design teams understand the implications of their decisions, optimise platform margins to meet evolving technological demands, reduce costs, and maximise value. Our findings advance the understanding of margin optimisation in product platforms and support informed decision-making for engineering companies facing conflicting objectives
Margin optimisation
Product platforms
Value modelling design margins
Engineering design
Technology integration
Author
Iñigo Alonso Fernandez
Chalmers, Industrial and Materials Science, Product Development
Massimo Panarotto
Polytechnic University of Milan
Chalmers, Industrial and Materials Science, Product Development
Ola Isaksson
Chalmers, Industrial and Materials Science, Product Development
Thomas Krusell
Volvo Cars
Timo Kero
AstaZero AB
Chalmers, Industrial and Materials Science, Product Development
Volvo Group
Journal of Engineering Design
0954-4828 (ISSN) 1466-1837 (eISSN)
Vol. In Press 2396200VISP - Value and flexibility Impact analysis for Sustainable Production
VINNOVA (2018-02692), 2018-10-01 -- 2022-09-30.
FFI - Strategic Vehicle Research and Innovation (2018-02692), 2018-10-01 -- 2022-09-30.
Subject Categories
Production Engineering, Human Work Science and Ergonomics
Other Engineering and Technologies not elsewhere specified
Vehicle Engineering
DOI
10.1080/09544828.2024.2396200