Reconciling Platform vs. Product Optimisation by Value-Based Margins on Solutions and Parameters
Journal article, 2024

Engineering companies face the challenge of optimising margins within product platforms while balancing individual product optimisation and maximising
platform commonality. Key obstacles include organizational silos, diverse design variables, design space allocation, and varying time perspectives. This paper proposes a value-based modelling methodology that integrates both internal and external variety within the manufacturer. Using an automotive Head-Up Display (HUD) case study, we demonstrate how to effectively utilise platform margins to maximise technological variety and minimise internal variety, thereby enhancing long-term system value. This approach helps design teams understand the implications of their decisions, optimise platform margins to meet evolving technological demands, reduce costs, and maximise value. Our findings advance the understanding of margin optimisation in product platforms and support informed decision-making for engineering companies facing conflicting objectives

Margin optimisation

Product platforms

Value modelling design margins

Engineering design

Technology integration

Author

Iñigo Alonso Fernandez

Chalmers, Industrial and Materials Science, Product Development

Massimo Panarotto

Polytechnic University of Milan

Chalmers, Industrial and Materials Science, Product Development

Ola Isaksson

Chalmers, Industrial and Materials Science, Product Development

Thomas Krusell

Volvo Cars

Timo Kero

AstaZero AB

Chalmers, Industrial and Materials Science, Product Development

Volvo Group

Journal of Engineering Design

0954-4828 (ISSN) 1466-1837 (eISSN)

Vol. In Press 2396200

VISP - Value and flexibility Impact analysis for Sustainable Production

VINNOVA (2018-02692), 2018-10-01 -- 2022-09-30.

FFI - Strategic Vehicle Research and Innovation (2018-02692), 2018-10-01 -- 2022-09-30.

Subject Categories

Production Engineering, Human Work Science and Ergonomics

Other Engineering and Technologies not elsewhere specified

Vehicle Engineering

DOI

10.1080/09544828.2024.2396200

More information

Latest update

9/9/2024 8