Managing tension in open and open-ended innovation: The role of intellectual property in digital and sustainable entrepreneurship
Doctoral thesis, 2026

Decisions regarding intellectual property (IP) form a central though often overlooked priority in the process of new venture creation. For technology-based ventures in particular, IP is often one of the first, if not one of the most important assets under the venture’s control. For digital and sustainable entrepreneurship however, innovation can be open as well as open-ended due to the nature of the venture’s technology (digital) or value proposition (sustainable). This challenges traditional IP management as a way to prevent imitation of a fixed competitive advantage, creating tensions between stability and change and between openness and control. The studies in this thesis contribute to elucidating these tensions by examining how ventures practicing digital and sustainable entrepreneurship manage their IP. To this end, study I synthesized the existing literature on IP management, laying the groundwork for the empirical work in this thesis by scoping the field, identifying current debates and future developments. Study II visually and narratively mapped the role of IP in the process of new venture creation for digital technology-based ventures to find that ventures actively prepare for unknowable future dynamics, limiting path dependence and maximizing options. Modelling IP in an effectuation process moreover revealed a strong partnership focus and an intentional open-endedness in the design of IP artifacts. Building on these findings, study III used a cross-sectional sample of sustainable ventures in the fashion industry to show how the use of IP is shaped by paradoxical tensions between knowledge sharing and control as related to the pursuit of social, environmental and economic value creation and capture. Finally, while IP was considered necessary for funding, developing and legitimizing sustainable innovation, ventures noted a lacking ability to make use of collective structures that enable sustainable governance.

technology management

entrepreneurship

intellectual property

digitalization

digital entrepreneurship

effectuation

open innovation

sustainable innovation

digital innovation

sustainable business models

paradox

sustainable entrepreneurship

business models

Vasa C
Opponent: Professor Ann-Kristin Zobel, University of St. Gallen, Switzerland

Author

Sarah van Santen

Chalmers, Technology Management and Economics, Entrepreneurship and Strategy

Threading fashion's paradox knot: IP strategy in open and sustainable innovation

European Journal of Innovation Management,;Vol. 29(2026)p. 151-171

Journal article

The business of intellectual property: A literature review of IP management research

Stockholm Intellectual Property Law Review,;Vol. 1(2018)p. 44-63

Review article

Holgersson, M., van Santen (2026). Managing Rigidity in Business Model Design: On the Dynamic Consistency of Intellectual Property

van Santen, S., Holgersson, M., Berglund, H. (2026). Intellectual property as an entrepreneurial artifact in the process of new venture creation

van Santen, S. (2026). From Managing Innovation to Governing Value: Reconceptualizing the Role of Intellectual Property in the Sustainable Business Model

Intellectual property (IP) forms a central building block for technology-based ventures in particular, but its use is changing under the influence of digitalization and the sustainability transition. Specifically, where innovation becomes increasingly open and open-ended, IP needs to simultaneously accommodate stability and change, as well as knowledge protection and knowledge sharing. Where IP decisions can be path dependent or exclusionary, this creates tensions, the manifestations and management of which are ill-understood. The work in this thesis sought to examine the role of IP in digital and sustainable entrepreneurship in order to identify pain points and coping strategies that allow ventures to manage and even overcome tensions – turning competing demands into paradoxical complements. Three studies are appended: a literature review on the state of the art in IP management research, a longitudinal comparative multiple case study of digital technology-based ventures, and a cross-sectional study of sustainable innovation-based ventures in the fashion industry. The findings from these studies are discussed in five papers, which highlight open-endedness in the design of IP artifacts, for instance through under-specification of terms, and rigidity mitigation in IP decision-making, for instance through delaying, timing or sequencing decisions. The embeddedness of IP within the overall organization of the venture is stressed, including its relationship to the venture’s business model, which is shown to be more complex in the context of a sustainable business model as it includes social and environmental in addition to economic value creation and capture. The papers demonstrate how ventures use their IP to orchestrate tensions between different forms of value, illustrating opportunities as well as caveats in the use of IP for balancing sustainable outcomes. In the cover paper, these findings are discussed, synthesized, and positioned within ongoing debates, suggesting avenues for future research and spotlighting pertinent dilemmas and developments for research and practice.

Driving Forces

Sustainable development

Innovation and entrepreneurship

Subject Categories (SSIF 2025)

Business Administration

DOI

10.63959/chalmers.dt/5876

ISBN

978-91-8103-419-6

Doktorsavhandlingar vid Chalmers tekniska högskola. Ny serie: 5876

Publisher

Chalmers

Vasa C

Opponent: Professor Ann-Kristin Zobel, University of St. Gallen, Switzerland

More information

Latest update

4/27/2026