Analysis of cross-cultural color emotion
Journal article, 2007

This study investigates the relationship between color perceptual attributes and color emotions, as well as the influence of different cultural backgrounds. Totally 214 color samples were evaluated on 12 emotion variables by subjects from seven different region groups in the psychophysical experiment. By factor analysis, it was found that three factors were sufficient to represent 80 11 "region-emotion" variables. For each variable, there is no distinct difference among different region groups. The 12 emotion variables could be divided into four categories, namely, activity index, potency index, definition index, and temperature index. Factor scores were further calculated to study the determinants on each factor. The analysis showed that the three factors were mainly related to chroma, lightness, and hue, respectively. It was concluded that chroma and lightness were the most important factors on color emotion, whereas the influences of hue and cultural background were very limited. (c) 2007 Wiley Periodicals, Inc.

color perception

psychology

QUANTITATIVE-ANALYSIS

color emotion

PART I

cross-culture

Author

X. P. Gao

Hong Kong Polytechnic University

J. H. Xin

Hong Kong Polytechnic University

T. Sato

Kyoto Institute of Technology

A. Hansuebsai

Chulalongkorn University

M. Scalzo

Sapienza University of Rome

K. Kajiwara

Otsuma Women's University

S. S. Guan

University of Derby

J. Valldeperas

Polytechnic University of Catalonia

M. J. Lis

Polytechnic University of Catalonia

Monica Billger

Chalmers, Architecture

Color Research and Application

0361-2317 (ISSN) 1520-6378 (eISSN)

Vol. 32 3 223-229

Subject Categories

Civil Engineering

DOI

10.1002/col.20321

More information

Latest update

3/29/2018