Customer orientation: A true way of working or a talk of the tongue?
Paper in proceedings, 2001

customer orientation

product development

Author

Karin M. Ekström

MariAnne Karlsson

Department of Consumer Technology

In Proceedings from the 8th International Product Development Management Conference (EIASM), Enschede, the Netherlands, June 11-12, 2001.

199-213

Subject Categories

Other Mechanical Engineering

More information

Created

10/8/2017