Customer orientation: A true way of working or a talk of the tongue?
Paper in proceeding, 2001
customer orientation
product development
Author
Karin M. Ekström
MariAnne Karlsson
Department of Consumer Technology
In Proceedings from the 8th International Product Development Management Conference (EIASM), Enschede, the Netherlands, June 11-12, 2001.
199-213
Subject Categories
Other Mechanical Engineering