Fitting the pieces of the jig-saw puzzle: The art of understanding the customer in product development.
Conference contribution, 1998

customer behaviour

customer orientation

product development

Author

Karin M. Ekström

MariAnne Karlsson

Department of Consumer Technology

Customer Research Academcy Workshop, March 25-27 1998, Manchester

Subject Categories

Other Engineering and Technologies not elsewhere specified

Business Administration

More information

Created

10/8/2017