Fitting the pieces of the jig-saw puzzle: The art of understanding the customer in product development.
Other conference contribution, 1998
customer behaviour
customer orientation
product development
Author
Karin M. Ekström
MariAnne Karlsson
Department of Consumer Technology
Customer Research Academcy Workshop, March 25-27 1998, Manchester
Subject Categories (SSIF 2011)
Other Engineering and Technologies not elsewhere specified
Business Administration