Conceptualizing business models in industrial networks
Journal article, 2017

This paper is concerned with business model conceptualizations and outlines a framework for their analysis in industrial networks. A literature review suggests that there is a broad range of current conceptualizations of business models. Analyzing them as they pertain to interaction, business relationships, and industrial networks reveals two main explanations for their differences: first, they clearly rely on different basic theoretical assumptions, and second, they seem to address two types of business models. We refer to these as firm-centric and network-embedded business models. Based on this distinction, a scheme of analysis at the levels of the firm, relationship and network is suggested for the two types of business models. Business models are challenging from an analytical as well as managerial perspective. Further research on emerging network-embedded business models is suggested


Business models

Business exchange



Industrial networks


Lars Bankvall

Chalmers, Technology Management and Economics

Anna Dubois

Chalmers, Technology Management and Economics, Supply and Operations Management

Frida Lind

Chalmers, Technology Management and Economics, Supply and Operations Management

Industrial Marketing Management

0019-8501 (ISSN)

Vol. 60 196-203

Subject Categories

Other Mechanical Engineering

Areas of Advance




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