Drivers and driving: A segmentation based on behaviours and attitudes
Paper in proceedings, 2008

A segmentation of drivers is presented, based on driving style, behaviours and attitudes. Four main segments are identified and described. The segmentation was complied using the Delphi method and is based on the synthesis of the views of a range of leading experts in the field. The segmentation is an essential first step in understanding drivers and creating solutions which will enhance driving behaviour.

Author

Patrick Jordan

Chalmers, Applied Information Technology (Chalmers), Interaction Design (Chalmers)

Fang Chen

Chalmers, Applied Information Technology (Chalmers), Interaction Design (Chalmers)

Anders Lindgren

Chalmers, Applied Information Technology (Chalmers), Interaction Design (Chalmers)

Annual Conference of the Ergonomics Society on Contemporary Ergonomics 2008; Nottingham; United Kingdom; 1 April 2008 through 3 April 2008

767-772

Subject Categories

Computer and Information Science

ISBN

978-041546575-5

More information

Created

1/9/2018 1