Drivers and driving: A segmentation based on behaviours and attitudes

Paper in proceedings, 2008

A segmentation of drivers is presented, based on driving style, behaviours and attitudes. Four main segments are identified and described. The segmentation was complied using the Delphi method and is based on the synthesis of the views of a range of leading experts in the field. The segmentation is an essential first step in understanding drivers and creating solutions which will enhance driving behaviour.