Naturalistic driving study for automated driver assistance systems (ADAS) evaluation in the Chinese, Swedish and American markets

Paper in proceeding, 2020

In recent years, Automated Driver Assistance Systems (ADAS) have received great promotion and acceptance in the European market. However, transferring ADAS to other markets may affect driver behavior due to the cultural and contextual differences in various markets. Methods used for capturing these differences are based on subjective data collection. This study shows how vehicle data collected in the ND study helps to identify and investigate further the differences in driver behavior and the driving context in the Chinese, Swedish and US markets. This paper discusses a better way to consider the infrastructural and cultural differences in ADAS design.