Scare-quoting climate: The rapid rise of climate denial in the Swedish far-right media ecosystem
Journal article, 2021

The final years of the 2010s marked an upturn in coverage on climate change. In Sweden, legacy media wrote more on the issue than ever before, especially in connection to the drought and wildfires in the summer of 2018 and the Fridays for Future movement started by Greta Thunberg. Reporting on climate change also reached unprecedented levels in the growingly influential far-right media ecosystem; from being a topic discussed hardly at all, it became a prominent issue. In this study, we use a toolkit from critical discourse analysis (CDA) to research how three Swedish far-right digital media sites reported on climate during the years 2018–2019. We show how the use of conspiracy theories, anti-establishment rhetoric, and nationalistic arguments created an antagonistic reaction to increased demands for action on climate change. By putting climate in ironic quotation marks, a discourse was created where it was taken for granted that climate change was a hoax.

far right

climate change denial

Greta Thunberg

digital media



Kjell Vowles

Chalmers, Technology Management and Economics, Science, Technology and Society

Martin Hultman

Chalmers, Technology Management and Economics, Science, Technology and Society

Nordic Journal of Media Studies

2003-184X (eISSN)

Vol. 3 1 79-95

Why is not climate science taken for real? Studies of climate change denialism

Formas (2018-00417), 2018-07-01 -- 2021-12-31.

Swedish Energy Agency (46178-1), 2018-07-01 -- 2021-12-31.

Subject Categories

Social Sciences Interdisciplinary

Media Studies



More information

Latest update