Analysing uber in social media - Disruptive technology or institutional disruption?
Book chapter, 2021

Extant literature suggests that market disruptions take place because of two main reasons: technological disruption or institutional change. In view of these two alternative explanations, this paper aims to explore how the recent rise of the collaborative consumption platform Uber is perceived by consumers and whether this platform is primarily regarded as a technological innovation or as an insti-tutional disruption. Drawing from a dataset of more than 6500 user-generated contents in social media, our findings suggest that Uber is not primarily perĀ¬ceived as a technological innovation, but rather as an institutional disruption.

Social media

Institutional disruption

Technological disruption


Customer preferences

Social media analytics

Performance measures

Institutional transformation


Collaborative consumption platforms


Christofer Laurell

Stockholm Business School

Christian Sandström

Chalmers, Technology Management and Economics, Science, Technology and Society

Digital Disruptive Innovation

9781786347602 (ISBN)

Subject Categories

Media Studies

Human Aspects of ICT

Information Systemes, Social aspects

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