Visual recognition wrapped: Student explorations of product packages as brand messengers
Paper i proceeding, 2010
package design
Brand identity
design education
Författare
Toni-Matti Karjalainen
Aalto-Yliopisto
Sanna Heiniö
Aalto-Yliopisto
Ulrike Rahe
Chalmers, Produkt- och produktionsutveckling, Design and Human Factors
12th International Conference on Engineering and Product Design Education: When Design Education and Design Research Meet ., E and PDE 2010; Trondheim; Norway; 2 September 2010 through 3 September 2010
168-173
9781904670193 (ISBN)
Ämneskategorier
Produktionsteknik, arbetsvetenskap och ergonomi
Övrig annan humaniora
ISBN
9781904670193