Backcasting - What is a sustainable future and how do we reach it?
Kapitel i bok, 2013
This chapter is about ways of defining sustainability in an actionable way, in order to innovate and change the way products and services are being developed. The starting point is the four system conditions for sustainability developed by Holmberg (1995) and the Natural Step (a non-governmental organization). The second part of the chapter proceeds to introduce one particular proven way to introduce sustainable strategies in organizations, the ‘backcasting approach’ (Holmberg 1998; Holmberg & Robèrt 2000). The chapter ends by suggesting a combined backcasting/scenario planning approach (Alänge et al. 2007).