Implementation of strategies: A case study of a municipality owned housing company
Paper i proceeding, 2013

Organizations implement strategies in order to guide the organization into the future. Therefore, the interpretation of the strategies within the organization is important. This paper aims to clarify how an organization can transfer strategies to achieve a unison understanding in order to reach organizational goals. The main research question of this paper is; How does a municipality owned housing company implement their strategies within the organization? A theoretical framework of recent literature regarding strategy, communication and sensemaking is used and a case study of a municipality owned housing company is performed. The company is organized in divisions and departments in order to both maintain existing housing and to develop the company internally for future demands. Our method of research has been to interview three employees, working in the company’s departments. Results from the case study indicate that involvement from all employees creates a better understanding of the strategies. A clear structure of meetings, in which information is shared, is used to ensure the communication within the different divisions and departments. Our findings showed that workshops are viewed as a way to create mutual understanding. The study concludes that the involvement of employees and sufficient communication is a key factor of a successful implementation of strategies. Thereto, a unison sensemaking throughout the whole organization is needed.


housing company





Tobias Alfjung

Chalmers, Bygg- och miljöteknik

Ebba Birging

Chalmers, Bygg- och miljöteknik

Sigrid Gunnemark

Chalmers, Bygg- och miljöteknik

Sara Lindskog

Chalmers, Bygg- och miljöteknik

Lorenz McNamara

Chalmers, Bygg- och miljöteknik

Göran Lindahl

Chalmers, Bygg- och miljöteknik, Construction Management

Pernilla Gluch

Chalmers, Bygg- och miljöteknik, Construction Management

Proceedings of the 7th Nordic Conference on Construction Economics and Organisation 2013, Trondheim, 12-14 June 2013


Building Futures (2010-2018)



Ekonomi och näringsliv

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