BUSINESS MODELS FOR TRUCKS

Paper i proceeding, 2013

Purpose – The aim of the paper is to analyse alternative business models for trucks and the transport services that they render. Design/methodology/approach – The business model framework that we rely on is based on Mason and Spring (2011) and encompasses three related elements: market offering, technology and network architecture. The paper is mainly conceptual but draws on other, empirical, studies. Findings – We identify three types of market offerings: product based, combined and service based and discuss the principal business models that these offerings can be based on. Research limitations/implications (if applicable) – The paper contributes to the literature on business models for trucks and transport services by considering the various ways by which resources and activities can be divided among actors. The framework presented has a broader scope of application and is thus not limited to trucks and transport services. Practical implications – The paper provides possible implications for truck manufacturers, fleet owners, transport service providers and truck operators as a consequence of the alternative business models suggested. Social implications – New business models for trucks and transport services may change the conditions and incentives in ways that better tackle the environmental consequences of transport. Changing cost, risk and incentive structures, resource sharing and innovation are key aspects to consider in this regard. Originality/value – The paper opens up for new perspectives on the organising of activities and resources among the actors involved in transport.