Technology-based strategic marketing planning for Pi-Pe

Paper i proceeding, 2011

In this paper, we present a strategic marketing plan combined with Technology-Based Marketing approach (TBM) and Competitive Strategy approach for an intelligent travel planning system named Pi-Pe which uses artificial intelligence to help users easily create their one-day trip schedule with three simple steps: (1) Select the date and time (2) State the starting location and (3) Pick the destinations. The purpose of the paper is to develop a set of technology-based marketing plan for Pi-Pe in the pursuit of competitive advantage to drive up product value and create sustained commercial advantage.