Technology-based strategic marketing planning for Pi-Pe
Paper i proceeding, 2011

In this paper, we present a strategic marketing plan combined with Technology-Based Marketing approach (TBM) and Competitive Strategy approach for an intelligent travel planning system named Pi-Pe which uses artificial intelligence to help users easily create their one-day trip schedule with three simple steps: (1) Select the date and time (2) State the starting location and (3) Pick the destinations. The purpose of the paper is to develop a set of technology-based marketing plan for Pi-Pe in the pursuit of competitive advantage to drive up product value and create sustained commercial advantage.

Författare

S. Tienkouw

National Electronic and Computer Technology Center

Nutvadee Wongtosrad

Göteborgs universitet

Chalmers, Matematiska vetenskaper

P. Tanwanont

National Electronic and Computer Technology Center

R. Niraswan

National Electronic and Computer Technology Center

C. Khlayprapha

National Electronic and Computer Technology Center

P. Taesuwan

National Electronic and Computer Technology Center

T. Muangthong

National Electronic and Computer Technology Center

S. Chanyachatchawan

National Electronic and Computer Technology Center

R. Tuchinda

National Electronic and Computer Technology Center

T. Charoenporn

National Electronic and Computer Technology Center

V. Sornlertlamvanich

National Electronic and Computer Technology Center

Portland International Center for Management of Engineering and Technology - Technology Management in the Energy-Smart World, PICMET'11, Portland, United States, 31 July - 4 August 2011

6017711

Ämneskategorier

Data- och informationsvetenskap

ISBN

978-189084324-3