Data-driven decision-making in product R&D
Paper i proceeding, 2015
Software development companies experience the road mapping and requirements ranking process to be complex as product management (PdM) strives in getting timely and accurate feedback from the customers. Often, companies have insufficient knowledge about how their products are being used, what features the customers appreciate and which ones will generate revenue. To address this problem, this research aims at helping the companies in closing the ‘open’ feedback loop that exists between PdM and customers. Moreover, the research strives at exploring techniques that can be used to involve customers in continuous validation of software functionality in order to provide PdM with the evidence needed for accurate R&D investments.
Product management
Sales
Software engineering
Feed-back loop
Data collection
Open-loop
Software functionality
Data driven decision
Economics
Decision making
The ‘open loop’ problem
Ranking process
Software design
Customer feedback