Perceptions of success of a social entrepreneurship initiative: a cross-cultural management approach.
Artikel i vetenskaplig tidskrift, 2014
Entrepreneurship is often linked to economic growth and
is increasingly popular as a tool for economic development. However,
entrepreneurship and cross-cultural management in Africa is still an under
researched area. This paper aims to contribute to the understanding of how
different perceptions of a fruitful project are a key aspect in the management of
social entrepreneurship projects. It reports on a Swedish social entrepreneurship
initiative in Uganda which was longitudinally studied from 2007 to 2010. Data
was collected during field studies and interviews. The conclusion points
at the fact that the interpretation of the results is influenced by the
cross-cultural management perspective of the interpreter and easily follows the
same ethnocentric pattern that we try to avoid when formulating projects.
Those findings could be applied in similar projects anywhere in the world.