Commodity eats innovation for breakfast: A model for differentiating feature realization
Paper i proceeding, 2016

Once supporting the electrical and mechanical functionality, software today became the main competitive advantage in products. However, in the companies that we study, the way in which software features are developed still reflects the traditional ‘requirements over the wall’ approach. As a consequence, individual departments prioritize what they believe is the most important and are unable to identify which features are regularly used – ‘flow’, there to be bought – ‘wow’, differentiating and that add value to customers, or which are regarded commodity. In this paper, and based on case study research in three large software-intensive companies, we (1) provide empirical evidence that companies do not distinguish between different types of features, which causes poor allocation of R&D efforts and suppresses innovation, and (2) develop a model in which we depict the activities for differentiating and working with different types of features and stakeholders.


Customer feedback

Flow features

Checkbox feature

Process engineering

Flow feature

Duty feature


Wow feature



A. Fabijan

Malmö universitet

Helena Holmström Olsson

Malmö universitet

Jan Bosch

Chalmers, Data- och informationsteknik, Software Engineering

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

03029743 (ISSN) 16113349 (eISSN)

Vol. 10027 LNCS 517-525
9783319490939 (ISBN)


Data- och informationsvetenskap





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