Strategies for business model innovation: How firms reel in migrating value
Artikel i vetenskaplig tidskrift, 2017

This paper brings together firm-level research on business models and industry-level research on value migration to examine patterns of business model innovation. We draw on qualitative data from 14 cases and 68 interviews in the computer and telecommunications industries to demonstrate how business model innovation is sensitive to industry-wide forces of value migration. Based on our analysis we conclude that when value is rapidly migrating across industries and between firms, proactively substituting key elements of the primary business model provides a better fit with the new value landscape than launching secondary business models in parallel. We suggest four underlying mechanisms that link business model innovation, value migration and subsequent outcomes. Unpacking business model innovation allows us to discuss contingencies for the main business model strategies, specifically in terms of limitations to—and opportunities of—changing the primary business model and the practice of parallel business models.

business model innovation

business model

value migration

Författare

Fredrik Hacklin

Joakim Björkdahl

Chalmers, Teknikens ekonomi och organisation, Entrepreneurship and Strategy

Martin Wallin

Chalmers, Teknikens ekonomi och organisation, Entrepreneurship and Strategy

Longe Range Planning

0024-6301 (ISSN)

Ämneskategorier

Annan maskinteknik

Företagsekonomi