Country specific customisation of smart phones for emerging markets: insights from case studies in Iran and Turkey
Artikel i vetenskaplig tidskrift, 2012

Customisation can be placed in different phases of a product lifecycle and even during the use of a product. Effects of cultural differences and country specific characteristics on use of products and consequently country specific customisation are interesting from different perspectives such as business advantage and usability. In this study we did two case studies on first time users of smart phones in emerging markets of Iran and Turkey. We found out that there are some country specific needs and usability problems which may need country specific customisation. Fortunately customisation of smart phones after the standard production in regional markets is feasible because of the flexibility of standard software applications which can be installed on smart phones. In addition existing marketing infrastructures can be used for user research activities which are aimed for customisation. Innovative users also can participate in design for customisation.

emerging markets

customisation

product lifecycle

Turkey

Iran

Författare

Bijan Aryana

Norges teknisk-naturvitenskapelige universitet

Casper Boks

Norges teknisk-naturvitenskapelige universitet

International Journal of Logistics Economics and Globalisation

1741-5373 (ISSN) 1741-5381 (eISSN)

Vol. 4 3

Ämneskategorier

Produktionsteknik, arbetsvetenskap och ergonomi

Byggproduktion

Övrig annan teknik

Styrkeområden

Informations- och kommunikationsteknik

Produktion

Drivkrafter

Innovation och entreprenörskap

DOI

10.1504/IJLEG.2012.050206

Mer information

Skapat

2019-10-01