The Online Controlled Experiment Lifecycle
Artikel i vetenskaplig tidskrift, 2020

Unlike other techniques for learning from customers, online controlled experiments (OCEs) establish an accurate and causal relationship between a change and the impact observed. We show that OCEs help optimize infrastructure needs and aid in project planning and measuring team efforts. We conclude that product development should fully integrate the experiment lifecycle to benefit from the OCEs.

online controlled experiments

Data-driven development

A/B tests

experiment lifecycle

Författare

Aleksander Fabijan

Malmö universitet

Pavel Dmitriev

Outreach

Helena Holmström Olsson

Malmö universitet

Jan Bosch

Chalmers, Data- och informationsteknik, Software Engineering, Software Engineering for Testing, Requirements, Innovation and Psychology

IEEE Software

0740-7459 (ISSN)

Vol. 37 2 60-67 8501922

Ämneskategorier

Produktionsteknik, arbetsvetenskap och ergonomi

Annan maskinteknik

Programvaruteknik

DOI

10.1109/MS.2018.2875842

Mer information

Senast uppdaterat

2020-03-13