The Online Controlled Experiment Lifecycle
Artikel i vetenskaplig tidskrift, 2020
Unlike other techniques for learning from customers, online controlled experiments (OCEs) establish an accurate and causal relationship between a change and the impact observed. We show that OCEs help optimize infrastructure needs and aid in project planning and measuring team efforts. We conclude that product development should fully integrate the experiment lifecycle to benefit from the OCEs.
online controlled experiments
Data-driven development
A/B tests
experiment lifecycle
Författare
Aleksander Fabijan
Malmö universitet
Pavel Dmitriev
Outreach
Helena Holmström Olsson
Malmö universitet
Jan Bosch
Chalmers, Data- och informationsteknik, Software Engineering
IEEE Software
0740-7459 (ISSN) 19374194 (eISSN)
Vol. 37 2 60-67 8501922Ämneskategorier
Produktionsteknik, arbetsvetenskap och ergonomi
Annan maskinteknik
Programvaruteknik
DOI
10.1109/MS.2018.2875842