Adopting Immersive Technologies for Design Practice: The Internal and External Barriers
Paper i proceeding, 2019

In the first quarter of the new millennium, the immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) are only a few steps away from becoming the mainstream tools within the design industry. This study investigated the internal and external barriers of technology adoption within design-oriented businesses. A mixed method was used to collect and analyze the data from the employees of a large design firm. This research confirmed that external barriers such as funding, technical support, training, and business strategy that exist at the organizational level are interrelated with the internal barriers such as designers’ and managers’ perception and attitude toward the new technologies. The managerial applications were discussed later and the directions for future research were provided.

Research methodologies and methods

Technology adoption

Virtual reality

Immersive technologies

Design practice


Dieu Hoang

University of Minnesota

Ehsan Naderi

University of Minnesota

Renee Cheng

University of Minnesota

Bijan Aryana

Chalmers, Industri- och materialvetenskap, Design and Human Factors

Proceedings of the International Conference on Engineering Design, ICED

22204334 (ISSN) 22204342 (eISSN)

Vol. 2019-August August 1903-1912

International Conference on Engineering Design
Delft, Netherlands,




Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning



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