Differentiation of Distribution - a Challenge for Manufacturers of Industrial Goods
Kapitel i bok, 2015

Manufacturers of industrial goods are challenged by two things. First they have to reduce distribution costs, second they need to improve distribution performance. To manage that, manufacturers need to develop distribution arrangements that are more customer orientated than today’s solutions. They must be differentiated because the requirements from customers differ. Developments in information technology and transportation systems provide manufacturers with tools for such a differentiation. The three most important dimensions of this restructuring are: activity specialization, more collaborative producer- distributor relationships and the need for considering distribution in network terms rather than as channels.

Harvard Business Review

Distribution System

Distribution Channel

Market Information

Distribution Network

Författare

Lars-Erik Gadde

Chalmers, Teknikens ekonomi och organisation, Industriell marknadsföring

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

3-7

Ämneskategorier

Annan maskinteknik

Transportteknik och logistik

Övrig annan teknik

DOI

10.1007/978-3-319-17320-7_1

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Senast uppdaterat

2022-03-16