The case of a missed opportunity? A closer look at how industrial design skills could help companies create customer satisfaction
Paper i proceeding, 2009

The aim of this paper is to explore how companies relate to customer understanding in the front end of the development process, and what role industrial designers who were involved in concept development in two Swedish companies came to play. The paper is based on two exploratory case studies, and suggests that the inclusion of industrial designers in concept de-velopment could be one avenue to increased understanding of unspoken customer needs.

Kano

industrial design

product development

design management

customer focus

Författare

Lisa Carlgren

Chalmers, Teknikens ekonomi och organisation, Industriell kvalitetsutveckling

Sverker Alänge

Chalmers, Teknikens ekonomi och organisation, Industriell kvalitetsutveckling

Nils Kumar

Proceedings of the 12th International QMOD Conference in Verona, 27-30 August 2009

Ämneskategorier

Produktionsteknik, arbetsvetenskap och ergonomi