Design Thinking - Not! A study on the perception and use of industrial design in Swedish SMEs
Paper in proceeding, 2010
industrial design
design maturity
design thinking
product development
small and medium sized companies
Author
Anna Yström
Chalmers, Technology Management and Economics, Entrepreneurship and Strategy
MariAnne Karlsson
Chalmers, Product and Production Development, Design and Human Factors
Proceedings from the 17th International Product Development Conference, Murcia, June 13-15, 2010
1-24
Subject Categories
Other Mechanical Engineering