The determinants of mobile subscriber retention in Sweden
Journal article, 2012

A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining subscribers. As customers of larger networks face higher switching costs, only the largest operator can use termination-based pricing to retain mobile subscribers.

Sweden

retention

mobile telephony

switching cists

Author

Pratompong Srinuan

Chalmers, Technology Management and Economics, Technology and Society

Erik Bohlin

Chalmers, Technology Management and Economics, Technology and Society

Gary Madden

Curtin University

Applied Economics Letters

1350-4851 (ISSN) 1466-4291 (eISSN)

Vol. 19 5 453-457

Subject Categories

Other Mechanical Engineering

Economics

Areas of Advance

Information and Communication Technology

Driving Forces

Innovation and entrepreneurship

DOI

10.1080/13504851.2011.583209

More information

Created

10/6/2017