The determinants of mobile subscriber retention in Sweden
Artikel i vetenskaplig tidskrift, 2012

A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining subscribers. As customers of larger networks face higher switching costs, only the largest operator can use termination-based pricing to retain mobile subscribers.

Sweden

retention

mobile telephony

switching cists

Författare

Pratompong Srinuan

Chalmers, Teknikens ekonomi och organisation, Teknik och samhälle

Erik Bohlin

Chalmers, Teknikens ekonomi och organisation, Teknik och samhälle

Gary Madden

Curtin University

Applied Economics Letters

1350-4851 (ISSN) 1466-4291 (eISSN)

Vol. 19 453-457

Ämneskategorier

Annan maskinteknik

Nationalekonomi

Styrkeområden

Informations- och kommunikationsteknik

Drivkrafter

Innovation och entreprenörskap

DOI

10.1080/13504851.2011.583209