User Uptake of Nomadic and After Market Devices. Experiences from the TeleFOT project

Paper in proceeding, 2012

The overall objectives of the TeleFOT project are to evaluate the impact of different functions provided by nomadic and after‐market devices (ND) on four impact areas: efficiency, environment, mobility and safety. The fifth area to be investigated is user uptake. The paper presents preliminary results from one of 13 field operational tests (FOTs), the Swedish L-FOT2 focusing on user uptake. One device and three functions were tested: a Green Driving Support System (GD), a Navigation Support System (NAV) and a Traffic Information Service (TI). Preliminary results indicate the importance of addressing the relative rather than the absolute benefits of a function, i.e. the benefits relative other functions offered by other channels/devices and, further, that the specific characteristics and contents of a function need to be analysed in depth order to understand user uptake.