Participatory Design Tools in Place Branding

Paper in proceeding, 2013

This paper discusses why participatory design tools are suitable for modern place branding. First we give an overview of the academic area of current place branding theory, followed by an overview of the academic area of participatory design. We then discuss problems in place brand-ing theory and how participatory design tools could be used to overcome them. Finally we turn to empirical examples where we have experimented with participatory design tools in a place branding process, ending with a summary and suggestions for further research.