Participatory Design Tools in Place Branding
Paper i proceeding, 2013

This paper discusses why participatory design tools are suitable for modern place branding. First we give an overview of the academic area of current place branding theory, followed by an overview of the academic area of participatory design. We then discuss problems in place brand-ing theory and how participatory design tools could be used to overcome them. Finally we turn to empirical examples where we have experimented with participatory design tools in a place branding process, ending with a summary and suggestions for further research.

participatory design

design tools

participation

place branding

Författare

Helena Kraff

Mistra Urban Futures

Göteborgs universitet

Eva Maria Jernsand

Mistra Urban Futures

Göteborgs universitet

Proceedings of the 10th European Academy of Design Conference, Crafting the Future, April 17-19 in Gothenburg

Ämneskategorier

Design

Företagsekonomi

ISBN

978-91-979541-5-0

Mer information

Skapat

2017-10-08