Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Book chapter, 2013
Author
Oskar Broberg
University of Gothenburg
Ann-Sofie Axelsson
Chalmers, Technology Management and Economics, Technology and Society
Gustav Sjöblom
Chalmers, Technology Management and Economics, Technology and Society
How entrepreneurs do what they do. Case studies in knowledge intensive entrepreneurship
105-118
Subject Categories
Economic History
Business Administration
DOI
10.4337/9781781005507.00017