Developments on the supply side of companies
Book chapter, 2004
Author
Lars-Erik Gadde
Chalmers, Department of Industrial Marketing
Göran Persson
In Håkansson, H., Harrison, D. and Waluszewski, A. (eds.) Rethinking marketing: developing a new understanding of markets, John Wiley & Sons Inc., Chichester,
161-186
Subject Categories
Production Engineering, Human Work Science and Ergonomics