Visual planning in a product development context
Paper in proceedings, 2015
Product development organizations face
increasing uncertainty and in a response
to that, they strive to improve their information processing capability. In this endeavour, visualization has proven to be a viable strategy; efforts to visualize products and concepts are increasing along
with improving visualization technology.
However, visualization has not gotten the
same traction when it comes to task communication within development teams.
In this study, Visual planning, a method
for visual task communication, has been
studied through a survey. The purpose is
to contrast the different goals and effects
of using the method. 321 product development managers were asked to participate in the survey, and 160 did so. Through statistical analysis of the responses, we
could conclude that our hypotheses that increased communication within the team would be a significantly more important goal and be significantly more affected by the implementation of Visual planning
than other aspects of the method can both
be partly confirmed. The analysis also
shows that the respondents perceive that
Visual planning affects all the potential
goals of Visual planning that have been
tested in this study positively. This means
that Visual planning seems to enhance
certain aspects related to communication and coordination such as increased communication, team alignment, earlier problem solving, resource allocation and follow up on activities, but none of these
aspects stand out as significantly more
or less important than the other aspects.