Customer Segmentation Based on Buying and Returning Behaviour: Supporting Differentiated Service Delivery in Fashion E-Commerce
Book chapter, 2016
Author
Klas H Hjort
Björn Lantz
Chalmers, Technology Management and Economics, Innovation and R&D Management
Dag Ericsson
John Gattorna
Developments in Logistics and Supply Chain Management: Past, Present and Future
153-169
978-1-137-54125-3 (ISBN)
Subject Categories
Other Mechanical Engineering
Business Administration
Areas of Advance
Production
ISBN
978-1-137-54125-3