Customer Segmentation Based on Buying and Returning Behaviour: Supporting Differentiated Service Delivery in Fashion E-Commerce
Book chapter, 2016

Author

Björn Lantz

Chalmers, Technology Management and Economics, Innovation and R&D Management

Dag Ericsson

John Gattorna

Developments in Logistics and Supply Chain Management: Past, Present and Future

153-169
978-1-137-54125-3 (ISBN)

Subject Categories

Other Mechanical Engineering

Business Administration

Areas of Advance

Production

ISBN

978-1-137-54125-3

More information

Latest update

1/31/2018