Transformation in a tightly nested system: Employing fast cycles of change
Journal article, 2016

A reason why industry incumbents seldom survive technology transitions is their strong reliance on an efficient, but inflexible organizational system. We studied three digital transformation initiatives that created fast progress in a struggling newspaper group by working against the industry logic and established thinking in the area. This chapter argues that management succeeded in introducing a new strategic practice through these transformation initiatives. We focus on three factors contributing to the success: complexity management, short time development of a long-term vision, and the introduction of impossible goals.

Urgency

Strategy practice

Innovation

Media industry

Industry transformation

Complexity

Author

Tobias Fredberg

Chalmers, Technology Management and Economics, Entrepreneurship and Strategy

Johanna Pregmark

Chalmers, Technology Management and Economics, Entrepreneurship and Strategy

Research in Organizational Change and Development

0897-3016 (ISSN)

Vol. 24 185-219

Subject Categories

Economics and Business

DOI

10.1108/S0897-301620160000024008