From Vertical Integration to Network Co-ordination - On the need for alternative conceptualisations of distribution
Paper in proceeding, 2000
Author
Lars-Erik Gadde
Chalmers, Department of Industrial Marketing
C-J Rosenbröijer
Paper presented at ANZMAC 2000: Visionary Marketing for the 21th Century, Griffith University, November 29-December 1
Subject Categories
Other Mechanical Engineering