Case Studies in Business Market Research - An abductive approach
Paper in proceeding, 1999
Author
Anna Dubois
Chalmers, Department of Industrial Marketing
Lars-Erik Gadde
Chalmers, Department of Industrial Marketing
In McLoughlin, D. and Horan, C. (eds) Proceedings of the 15th Annual IMP Conference, University College Dublin, Spetember
Subject Categories
Other Mechanical Engineering