Case Studies in Business Market Research - An abductive approach
Paper in proceedings, 1999

Author

Anna Dubois

Chalmers, Department of Industrial Marketing

Lars-Erik Gadde

Chalmers, Department of Industrial Marketing

In McLoughlin, D. and Horan, C. (eds) Proceedings of the 15th Annual IMP Conference, University College Dublin, Spetember

Subject Categories

Other Mechanical Engineering

More information

Created

10/6/2017