Case Studies in Business Market Research - An abductive approach
Paper in proceeding, 1999
Author
Anna Dubois
Chalmers, Department of Industrial Marketing
Lars-Erik Gadde
Chalmers, Department of Industrial Marketing
Published in
In McLoughlin, D. and Horan, C. (eds) Proceedings of the 15th Annual IMP Conference, University College Dublin, Spetember
Categorizing
Subject Categories (SSIF 2011)
Other Mechanical Engineering