Digital advertising campaigns and the branded economy
Book chapter, 2017
Author
Gustav Sjöblom
Chalmers, Technology Management and Economics, Science, Technology and Society
Oskar Broberg
University of Gothenburg
Ann-Sofie Axelsson
University of Borås
Chalmers, Technology Management and Economics, Science, Technology and Society
Digitalizing Consumption: How devices shape consumer culture
203-224
Subject Categories
Economics and Business
History of Technology
DOI
10.4324/9781315647883