Digital advertising campaigns and the branded economy
Book chapter, 2017

Author

Gustav Sjöblom

Chalmers, Technology Management and Economics, Science, Technology and Society

Oskar Broberg

University of Gothenburg

Ann-Sofie Axelsson

University of Borås

Digitalizing Consumption: How devices shape consumer culture

203-224

Subject Categories

Economics and Business

History of Technology

DOI

10.4324/9781315647883

ISBN

978-131729935-6

More information

Latest update

7/23/2018