The roles of purchasing and marketing in collaborative product development when involving suppliers and customers
Paper in proceedings, 2019

The paper aims to investigate the role of purchasing and marketing in collaborative product development when they involve suppliers and customers. Six collaborative development product development projects at different large high-tech firms are studied. The results show that purchasing and marketing differ in regard to their contributions and roles of managing partner relationships. Purchasing appears to collaborate more with R&D and have well-established routines, processes and strategies for handling both technical and relational issues with suppliers. Marketing, on the other hand collaborate less with R&D and have fewer routines, processes and strategies for managing customers involved in product development.

Purchasing

Marketing

Collaborative product development

Author

Mohammad Eslami

Lisa Melander

Chalmers, Technology Management and Economics, Supply and Operations Management

IPSERA conference
Milano, Italy,

Subject Categories

Production Engineering, Human Work Science and Ergonomics

Other Mechanical Engineering

Business Administration

Areas of Advance

Transport

More information

Latest update

5/2/2019 1