The roles of purchasing and marketing in collaborative product development when involving suppliers and customers
Paper i proceeding, 2019

The paper aims to investigate the role of purchasing and marketing in collaborative product development when they involve suppliers and customers. Six collaborative development product development projects at different large high-tech firms are studied. The results show that purchasing and marketing differ in regard to their contributions and roles of managing partner relationships. Purchasing appears to collaborate more with R&D and have well-established routines, processes and strategies for handling both technical and relational issues with suppliers. Marketing, on the other hand collaborate less with R&D and have fewer routines, processes and strategies for managing customers involved in product development.

Purchasing

Marketing

Collaborative product development

Författare

Mohammad Eslami

Lisa Melander

Chalmers, Teknikens ekonomi och organisation, Supply and Operations Management

IPSERA conference
Milano, Italy,

Ämneskategorier

Produktionsteknik, arbetsvetenskap och ergonomi

Annan maskinteknik

Företagsekonomi

Styrkeområden

Transport

Mer information

Senast uppdaterat

2019-05-02