Adopting Mobility-as-a-Service: An empirical analysis of end-users’ experiences
Paper in proceedings, 2019

Despite widespread interest, empirical research on how end-users perceive and use Mobility-as-a-Service (MaaS) is scarce. To address this knowledge gap, this paper analyzes the end-user process of adopting a MaaS service entitled EC2B, which was launched in Gothenburg (Sweden) in the spring of 2019. The contribution to the MaaS literature is three-fold. Firstly, the paper provides insight into potential user segments by describing the characteristics and motives of the studied pool of adopters. Secondly, it improves the understanding of the potential effects of MaaS by outlining how the EC2B service was used and how it influenced travel behavior. Thirdly, the paper informs strategies for facilitating MaaS adoption by outlining what types of drivers and barriers the end-users faced during different stages of the adoption process. The reported findings underscore previous assertions that MaaS is much more than just an app and a subscription plan, and highlight the mutually reinforcing relationship between the introduction of MaaS and the implementation of policies aimed at reducing car use.

MaaS

Mobility-as-a-Service

Adoption

User Perspective

Diffusion of Innovations

Author

Göran Smith

Chalmers, Industrial and Materials Science, Design and Human Factors

Jana Sochor

Chalmers, Industrial and Materials Science, Design and Human Factors

Marianne Karlsson

Chalmers, Industrial and Materials Science, Design and Human Factors

ICoMaaS 2019

86-98

The 2nd International Conference on Mobility as a Service
Tampere, Finland,

Driving Forces

Sustainable development

Innovation and entrepreneurship

Areas of Advance

Transport

Subject Categories

Transport Systems and Logistics

Public Administration Studies

Information Systemes, Social aspects

More information

Latest update

3/16/2020