How B2B Companies Can Win Back Customers They’ve Lost
Magazine article, 2019

Author

Frank V. Cespedes

Harvard University

León Poblete

Chalmers, Technology Management and Economics, Service Management and Logistics

Uppsala University

Other publications Research

Harvard Business Review

0017-8012 (ISSN)

Vol. June 3rd

Subject Categories (SSIF 2011)

Business Administration

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7/31/2026

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