How B2B Companies Can Win Back Customers They’ve Lost
Magazine article, 2019

Author

Frank V. Cespedes

Harvard Business School

León Poblete

Uppsala University

Chalmers, Technology Management and Economics, Service Management and Logistics

Harvard Business Review

0017-8012 (ISSN)

Vol. June 3rd

Subject Categories

Business Administration

More information

Latest update

2/26/2021