Transforming brand core values into perceived quality: A Volvo case study
Journal article, 2020
Communication
Product development
Core values
Automotive design
Perceived quality
Author
Kostas Stylidis
Chalmers, Industrial and Materials Science, Product Development
Steven Hoffenson
Stevens Institute of Technology
Monica Rossi
Polytechnic University of Milan
Casper Wickman
Volvo Cars
Chalmers, Industrial and Materials Science, Product Development
Mikael Söderman
Volvo Cars
Rikard Söderberg
Chalmers, Industrial and Materials Science
International Journal of Product Development
1477-9056 (ISSN) 1741-8178 (eISSN)
Vol. 24 1 43-67Subject Categories
Production Engineering, Human Work Science and Ergonomics
DOI
10.1504/IJPD.2020.106448