An Integrated Framework for Competitive Multi-channel Marketing of Multi-featured Products
Paper in proceeding, 2019
Mass Media
Budget Allocation
Product Features
Social Networks
Viral Marketing
Social Advertisement
Author
Swapnil Vilas Dhamal
Institut National de Recherche en Informatique et en Automatique (INRIA)
COMSNETS 2019 - Proceedings of the 11th International Conference on Communication Systems & Networks
391-394
Bangalore, India,
Areas of Advance
Information and Communication Technology
Subject Categories
Social Anthropology
Media Studies
Communication Studies
DOI
10.1109/COMSNETS.2019.8711441