An Integrated Framework for Competitive Multi-channel Marketing of Multi-featured Products
Paper i proceeding, 2019
Mass Media
Budget Allocation
Product Features
Social Networks
Viral Marketing
Social Advertisement
Författare
Swapnil Vilas Dhamal
Institut National de Recherche en Informatique et en Automatique (INRIA)
COMSNETS 2019 - Proceedings of the 11th International Conference on Communication Systems & Networks
391-394
Bangalore, India,
Styrkeområden
Informations- och kommunikationsteknik
Ämneskategorier
Socialantropologi
Medievetenskap
Kommunikationsvetenskap
DOI
10.1109/COMSNETS.2019.8711441