An Integrated Framework for Competitive Multi-channel Marketing of Multi-featured Products
Paper i proceeding, 2019
Product Features
Budget Allocation
Viral Marketing
Social Advertisement
Social Networks
Mass Media
Författare
Swapnil Vilas Dhamal
INRIA Sophia Antipolis
COMSNETS 2019 - Proceedings of the 11th International Conference on Communication Systems & Networks
391-394
Bangalore, India,
Styrkeområden
Informations- och kommunikationsteknik
Ämneskategorier
Socialantropologi
Medievetenskap
Kommunikationsvetenskap
DOI
10.1109/COMSNETS.2019.8711441