Resource interaction: Key concepts, relations and representations
Journal article, 2022

Value co-creation is a core focus area in both B2B marketing and strategy research, necessitating resource utilization within and across organizational boundaries. In the Industrial Marketing and Purchasing (IMP) group, scholars have focused on the interactions among resources as one important way to analyze central questions about resources in business relationships and networks. This has produced a breadth of investigations and concepts that are locally defined and utilized. This may hamper further theoretical development and inhibit analytical precision. The purpose of this paper is to develop a more general shared understanding of resource interaction by identifying and explicating the key concepts used, and to assess its status as an approach. The paper synthesizes 20 years of research to identify key concepts and the relationships across concepts. This provides both a platform for further conceptual and empirical research within IMP and potential for crossfertilization with parallel B2B areas.


Resource interaction


Business relationships and networks

Resource interaction approach (RIA)



Frans Prenkert

Örebro University

Klas Hedvall

Chalmers, Technology Management and Economics, Supply and Operations Management

Nina Hasche

Örebro University

Jens Eklinder Frick

Uppsala University

Morten H. Abrahamsen

BI Norwegian Business School

Heli Aramo-Immonen

Turku University of Applied Sciences

Enrico Baraldi

Uppsala University

Roberta Bocconcelli

University of Urbino

Debbie Harrison

BI Norwegian Business School

Lei Huang

Stockholm School of Economics

Lars Huemer

BI Norwegian Business School

Johan Kask

Örebro University

Maria Landqvist

Chalmers, Technology Management and Economics, Supply and Operations Management

Alessandro Pagano

University of Urbino

Andrea Perna

Marche Polytechnic University

Uppsala University

León Poblete

Chalmers, Technology Management and Economics, Service Management and Logistics

Milena Ratajczak-Mrozek

University of Life Sciences in PoznaƄ

Industrial Marketing Management

0019-8501 (ISSN)

Vol. 105 48-59

Subject Categories

Economic Geography

Business Administration

Information Systemes, Social aspects



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