Effects of customization and product modularization on financial performance
Journal article, 2022

The need amongst customers for customized products is constantly increasing, and companies can gain competitive advantage by being able to offer a broad product assortment. This study's purpose is to investigate the financial effects of using product modularization as a strategy to manage the need for product customization The paper is based on analysis of data collected through an online survey of Swedish manufacturing firms. The results show that product mod-ularization is a mediator between the need for customization and financial performance, sug-gesting that product modularization is an efficient strategy to facilitate companies' needs for developing customized products.

Customization

Product modularization

Survey

Financial performance

Author

Magnus Persson

Chalmers, Technology Management and Economics, Innovation and R&D Management

Björn Lantz

Chalmers, Technology Management and Economics, Innovation and R&D Management

Journal of Engineering and Technology Management - JET-M

0923-4748 (ISSN) 16084799 (eISSN)

Vol. 65 101704

Subject Categories

Production Engineering, Human Work Science and Ergonomics

Other Mechanical Engineering

Business Administration

DOI

10.1016/j.jengtecman.2022.101704

More information

Latest update

10/27/2023