Effects of customization and product modularization on financial performance
Artikel i vetenskaplig tidskrift, 2022

The need amongst customers for customized products is constantly increasing, and companies can gain competitive advantage by being able to offer a broad product assortment. This study's purpose is to investigate the financial effects of using product modularization as a strategy to manage the need for product customization The paper is based on analysis of data collected through an online survey of Swedish manufacturing firms. The results show that product mod-ularization is a mediator between the need for customization and financial performance, sug-gesting that product modularization is an efficient strategy to facilitate companies' needs for developing customized products.

Customization

Product modularization

Survey

Financial performance

Författare

Magnus Persson

Chalmers, Teknikens ekonomi och organisation, Innovation and R&D Management

Björn Lantz

Chalmers, Teknikens ekonomi och organisation, Innovation and R&D Management

Journal of Engineering and Technology Management - JET-M

0923-4748 (ISSN) 16084799 (eISSN)

Vol. 65 101704

Ämneskategorier

Produktionsteknik, arbetsvetenskap och ergonomi

Annan maskinteknik

Företagsekonomi

DOI

10.1016/j.jengtecman.2022.101704

Mer information

Senast uppdaterat

2023-10-27