Culture: The New Black
Book chapter, 2016

To compete in today’s fast-changing world, a firm must have a strong corporate culture of the appropriate kind. This chapter defines what a culture is—in short, it is a set of shared beliefs about what the world is like, what is valued, and how things should be done—and from there, the chapter describes the typical attributes of a vibrant innovation-oriented culture. Such a culture enables the firm to compete for top talent as well as produce winning products. Much of the material here comes directly from the authors’ interviews and observations of leading Silicon Valley companies. Topics covered include major influences on corporate culture and steps taken by these leading firms to build and maintain their cultures.

Serial Entrepreneur

Strong Culture

Product Excellence

Company Culture

Case Company

Author

Annika Steiber

Institute for Management of Innovation and Technology (IMIT)

Sverker Alänge

Quality Sciences

Management for Professionals

21928096 (ISSN) 2192810X (eISSN)

Vol. Part F581 87-104

Subject Categories

Business Administration

DOI

10.1007/978-3-319-24921-6_6

More information

Latest update

7/11/2024